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Savoy Grind & Brew Coffee Machine

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Krups is well known for their premium fully automatic coffee machine in Europe. In order to explore the US market, we designed a more cost sensitive Bean-to-Cup coffee machine to coop with the different target audiences. In order to achieve it, we worked closely with the manufacturer and designed the product based on the technology and components being used in most of the OEM coffee machines. The outcome was well received as we kept the cost low and yet meeting the brand image and standard.