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5 Predictions that can help your Social Media Strategy in 2021

The year 2020 was a challenging time for businesses big and small, creators, influences, and everyone in between.


To help you get a head start on your social strategy for the new year, we have lined up our top predictions for the next 12 months (and beyond!)


Social Media Prediction #1: Video Content will trump images and text.


Regardless of the platform or format, Video content is going to be big in 2021!

From Instagram Reels and TikTok all the way to YouTube, there are plenty of opportunities to grow your audience and boost your engagement with video content.

The key to making video a success in 2021 is to strategically think about your audience and tap into them where they are most comfortable.

For example, if you are looking to expand into a Gen Z market, you might want to consider TikTok. If you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach. You can find the main differences between TikTok and Instagram Reels here.


Social media predictions #2: Shopping on social media will be the Norm.


From Instagram’s new shop features like Instagram Reels Shopping and Instagram Live Shopping, to TikTok’s partnership with Shopify, consumers will become very accustomed to buying on social platforms.

This is great new for small businesses around the world – your digital storefront is another way to secure revenue for your business in COVID-19 times.


All the work you do to optimise all these social profiles (e.g. Instagram, Facebook and so on) will serve you for months and even years to come.

Why? Because the customer journey which used to start on social media and end on your website or online store, has now been shortened – where customers can go from discovering your Instagram profile to buying their first product from your brand without even leaving the app.


Having this seamless process of shoppable posts, educational product videos, and a clear brand message on your social profiles is crucial to building loyal customers.


Social media prediction #3: Brands that have a purpose will go viral.


Our next predictions for 2021 is that brands and businesses with a strong focus on social, environmental, and ethical responsibility will flourish.

Now more than ever before, brands have the responsibility to support and share their missions. Not only does it help connect with their audience, but it also highlights what they stand for which is important in today’s world, especially with Generation Zers.

Identifying the values of your brand and what business stands for is crucial when promoting your company’s journey to the audience.


Social media prediction #4: Corporate Responsibility conversations will continue, especially on LinkedIn.


The year 2020 has shown us that people found their activist voices on social media. And for many brands, it was a time to pause, reflect, and act to better improve the diversity and inclusion within their business model and the content they share.

Transparency is crucial on social media and instilling trust and honesty with your followers is not easily achieved.

However, with the focus on corporate culture, expect to see more brands talk about their police changes and corporate responsibilities online, especially on LinkedIn.

With LinkedIn marketing, brand have the opportunity to become thought leaders on the platform, encouraging a much wider reform beyond their individual Instagram feed or stories content.


Talking about your brand’s struggles and challenges can be unnatural – it is after all a vulnerable position to be. But it can go a long way in building trust and establishing your brand as an industry thought leader.


Social media Prediction #5: Posts of Education will Continue to be Big Engagement Drivers.


Want higher engagement from your audience? Start sharing/creating educational content!


Firstly, let’s talk about Instagram carousel posts – they are the perfect growth hack on Instagram, as they are the perfect tools for easily shareable and educational content. We predict shareable and saveable content will become even more relevant in 2021.

Secondly, Instagram Guides– a new way to share and consumer content on Instagram. Originally exclusive to a small group of health and wellness advocates and creates, it is now available to everyone.

Businesses and creators alike are getting creative with Instagram Guides feature. This way, you’re offering additional information that will hopefully inspire them to share your tips with their followers.


*BONUS* Prediction: Meme Culture is Here to Stay (at least for this year!)


Last year has been though, and when done right, memes provided the comic relief we all needed on social media – they are also a cheeky way to grow your audience and boost engagement.

Some of the best memes are shared with friends, family and reposted on stories for later use. It makes sense to spend time coming up with original memes that have the potential to go viral.


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