III. Explore Page: How the Algorithm Works
In essence, the Explore Page and the Feed Algorithm are quite similar – both deliver content that Instagram thinks you will most show interest in, based on your prior interactions.
The Explore page is constantly evolving, with new topics and advanced search functionalities being introduced all the time.
For example, you can now search by keywords, a feature we believe should be utilised more (link to other article), as well as hashtags, to discover feeds of content relevant to your brand.
This shows that the Explore Page algorithm takes into accounts way more than just the tags on your posts, such as the actual visual content and words in your caption.
Fortunately, getting your content onto the Instagram Explore Page isn’t as hard as you might think.
The Explore Page algorithm is basically trying to serve people the best, relevant content. So, by continually sharing great content with strong captions and niche hashtags, you are actively contributing towards your Explore page ranking.
For hashtags search results, Instagram prioritises top performing posts.
These posts are selected based on engagement (the amount of likes and comments the post received) and the amount of competition for the hashtag.
Search results will be the same for every user searching a specific hashtag, while the main Explore Page is tailored to your individual interests.
If you have a brand and are looking to get on the Instagram Explore Page, it is of highest value to focus on our niche topics and use hashtags to help categorise your posts.
IV. IGTV Videos and Reels: How the Algorithm Works
When it comes to IGTV [link to other website] videos and Instagram Reels [link to blog], the algorithm prioritises content from the accounts your interact with the most, as well as the type of posts you typically engage with.
Looking beyond the home feed, Instagram offers suggested IGTV videos and Reels in relevant Explore Pages, including the new Reels tab.
This is based on what Instagram thinks you might like.
So, how can you give your IGTV videos and Reels the best chance of being seen by new (and existing) audiences?
The trick is to give them as much of a helping hand as possible.
For IGTV videos, you can share a 1-minute preview to your Instagram feed – increasing initial exposure and providing signal to the algorithm.
For Reels, it is always good to share them to your main Instagram feed, and include several hashtags to boost their discoverability.
So, there you go! This concludes Part 2 and the final part of our Instagram Algorithm Explained series.
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